National Bullying Prevention Month

Multimedia PSA campaign developed by Ad Council and DDB New York in partnership with AOL, Facebook, Johnson & Johnson, Free To Be Foundation, Waitt Institute for Violence Prevention, filmmaker Lee Hirsch (BULLY) and The BULLY Project, and U.S. Departments of Education and Health and Human Services
 
Campaign partners also include Carat, Communispace, MLBNetwork, National PTA, Univision and Turner Broadcasting’s CNNand Cartoon Network
 

Bullying Prevention Campaign

NEW YORK, NY, October 18, 2012 /PRNewswire/ — More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by DoSomething.org. A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs are being distributed nationwide to coincide with National Bullying Prevention Month.

The campaign was developed by the Ad Council in partnership with AOL, Facebook, Johnson & Johnson, the Free to Be Foundation, the Waitt Institute for Violence Prevention, and the Departments of Education and Health and Human Services. The PSAs were developed and created pro bono by New York advertising agency DDB New York and filmmaker Lee Hirsch (BULLY) and The BULLY Project.

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